A platform for people that want to go further — in business, career, or life. Built on a decade of expat living, 50+ businesses supported, and the hard-won lessons that come with both.
Founded supports people in fulfilling their dreams. Whether you're a student deciding between college, an apprenticeship or something entirely different; someone ready to explore Camp America, teach in Asia, or travel the world; or a young professional or family ready to leave the UK and build a life abroad — we help you make it real. All rooted in the lived experience of people who've actually done it.
Founded works with students, young adults and families at every stage of the journey — from figuring out what comes after school to making a full life change abroad. Each group gets a framework, an advisor and a plan built around where they actually are.
Ages 14–18
Teen Dynamics
Ages 19+
Teen Dynamics
Families & Professionals
Wealth Dynamics
For over 10 years, Josh has helped people navigate life's next chapter — first in education across the UK, China and Vietnam, then as a founder building multiple businesses, investing in startups and digital assets, and creating location-independent income that now lets his family live in Phú Quốc, Vietnam.
From classroom to careers advisor, business owner to investor — he's reinvented himself again and again. Founded was born from the realisation that his greatest fulfilment came from helping others build lives they actually want to live.
IKIGAI is the Japanese concept of finding your reason for being — the point where what you love, what you're good at, what the world needs and what you can be paid for all meet. It's not a framework we bolt on. It's the belief that Founded is built on, and it runs through every conversation we have.
Combined with the rigour of Teen Dynamics and Wealth Dynamics profiling, IKIGAI gives us the philosophical foundation to ask the right questions — and you the clarity to recognise the right answers when you find them.
Real advisors. Lived experience. Genuine support. Not a platform that points you somewhere and disappears — a team that stays in your corner from the first conversation to the day you land.
Get Started Free →I went from a job I hated in Birmingham to teaching in Chiang Mai within four months. The process was clear, practical, and completely changed my life. I didn't need more inspiration — I needed a real plan and someone who'd done it. That's exactly what I got.
These aren't reviews of Founded. They're what happens when someone stops waiting and takes the first step. Every one started with a single free call.
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